WE CAPTURE INFORMATION ABOUT YOU IN ORDER TO IMPROVE YOUR EXPERIENCE
This notice is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.
This notice applies however you provide personal information to us, whether you go online to our websites, contact us via social media, visit our events and stores , enter competitions, engage in research activities or whether you telephone, email, write to or text us.
WHAT PERSONAL DATA DO WE COLLECT?
We may collect the following information about you:
your name, age/date of birth, gender and other relevant demographic information;
your contact details: postal address including billing and delivery addresses, telephone numbers (including mobile numbers) and email address;
your social media handles;
purchases and orders made by you;
your online browsing activities on any of our websites including which items you store in your shopping cart;
information about the device you use to browse our websites including the IP address and device type;
your communication and marketing preferences;
your interests, preferences, feedback, competition and survey responses;
your correspondence and communications with us; and
other publicly available personal data, including any which you have shared via a public platform (such as Instagram, YouTube, Twitter or public Facebook page).
This list is not exhaustive and in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data is collected directly, for example when you set up an online account on our website or send an email to our Customer Support team. Other personal data is collected indirectly, for example when you browse our websites or undertake online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources. We may anonymise and aggregate personal data for insight and research but this will not identify anyone.
Our websites are not intended for children and we do not knowingly collect data relating to children.
HOW WE USE YOUR DATA
Brand Boomer (and trusted partners acting on our behalf) use your personal data:
to provide goods and services to you;
to make a tailored website available to you;
to manage any account(s) you hold with us;
to verify your identity;
for crime and fraud prevention, detection and related purposes;
with your agreement, to contact you about promotional offers, events, products and services which we think may interest you;
to show you promotional communications through online media as you browse the web;
for analysis, insight and research purposes - to better understand your needs and ensure we are giving you what you want;
to identify and contact competition winners;
to enable us to manage customer service interactions with you; and
where we have a legal right or duty to use or disclose your information (for example in relation to an investigation by a public authority or in a legal dispute).
Marketing - we use personal data for marketing purposes and may send you postal mail, texts and/or emails to update you on the latest offers and events. We may also show you online media communications through external social media platforms such as Facebook and Instagram and external digital advertisers such as Google.